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The beginning of the ALPA story reaches all the way back to the time of World War II. The first ALPA camera had been on the market for several years, but it was not until the 19th of February 1946 that the Swiss manufacturers Pignons SA, Ballaigues, registered the brand. In the following years, ALPA and their 35mm cameras became legendary. The production of these cameras reached its climax between 1960 and 1970.

In the 1980s, the boom stopped. Switzerland’s industry was hit by the vast economic globalisation. A lot of Swiss manufacturers faced financial and technical difficulty and some were even forced to close their doors. Among them, despite their outstanding products, was Pignons SA. The ALPA 11 remained their last camera.

50 years after the registration through Pignons SA, Ursula Capaul and Thomas Weber bought the brand on the 29th of February 1996. They revived and repositioned it as a modular medium format platform, adopting the qualities of the earlier ALPA-Generations, like their outstanding precision, their quality and their function-oriented design. The new ALPA of Switzerland was born alongside the new ALPA 12 camera.

Since then, another two decades have passed. In 2016, ALPA celebrated 20 years of medium format with the ALPA 12 platform - as well as 70 years of existence. It was a year of reminiscing, it reminded us of the untold stories about ALPA from all these years.

Today, ALPA is one of the last manufacturers of cameras in Switzerland, and an outstanding manufacturer in the global market. ALPA cameras are precision tools, made with passion and skilled craftsmanship for a small group of connoisseurs. Much like musical instruments, these tools require the practised fingers and the careful eye of a master. ALPA's photographers do not require automatic functions or a constant stream of new models. We simply provide the same that all good manufacturers of tools and instruments do – we provide the best possible quality in design, material and an open ear to all the wishes of our customers.

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  • Happy Chinese New Year

    02.2018 - The Year of the Dog is here.

  • TrioPod-Pro 75 and Classic Ball 5 II

    02.2018 - With the latest two products, ALPA makes photographers' lives a little easier again. The TrioPod-Pro 75 tripod carries even the heaviest equipment reliably and is still easy to transport thanks to its replaceable carbon legs. The Classic Ball 5 II is aimed at the friends of tripod ball heads.

  • ALPA GON in Luminous Landscape

    01.2018 - Kevin Raber of Luminous Landscape reviewed the ALPA GON modular tripod accessory system.

  • I Like to Move It

    01.2018 - Extended lens alternatives for the ALPA 12 FPS and ALPA Silex.

  • A 10 Hour Film Exposure

    01.2018 - For hist latest project, photographer Guy Havell stayed out days and nights. The result is a pure form of photography, captured on film.

News Ticker

  • Bredenfeld's "Formationen" in Vienna

    02.2018 - The artist's picturesque structures of landscapes as well as photographs of rock and ice formations can be seen in Vienna until the end of March.

  • The New Yorker - A New Silk Road

    01.2018 - With photographs by Davide Monteleone.

  • Leaning Out

    01.2018 - Jeffrey Milstein's aerial photography is part of a solo show at Benrubi Gallery in New York.

  • Laurence Miller Gallery shows "Nocturne"

    01.2018 - Luca Campigotto's photographic series about landmarks in nighttime cities
    can now be seen in large scale color format in New York.

  • Ordos: Present Day in the City of the Future

    01.2018 - In Inner Mongolia, a planned city is being built that will soon be home to over a million inhabitants. Swiss photographer Damian Poffet has documented the scenery with his ALPA. The result can be seen at Photo 18 in Zurich.

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